The Greenroom Index
The Greenroom Index is a measurement tool that shows brands and rights holders the proven benefits of activating via partnerships, helping them better understand the value we can deliver through an increase in marketing performance and conversion. It compares the uplift in engagement, data capture and conversion we have generated via partnerships to the industry average benchmark.
2.27
*compared to the average performance for this industry
Brand Industries
Rights Holders
Industry Standard = 1.0
Airline
1.49
Automotive
2.35
Car Rental
1.55
Energy
1.55
Finance
2.48
FMCG
2.40
Gambling
2.12
Insurance
3.24
Retail
2.28
Travel
1.60
0.50
0.75
1.00
1.25
1.50
1.75
2.00
2.25
2.50
2.75
3.00
3.24
Industry Standard = 1.0
AFL
2.45
Basketball
2.39
Cricket
2.06
Football
3.27
Golf
2.49
Horse Racing
2.34
Mass Participation
2.52
Motorsport
2.39
Netball
1.87
Rugby League
2.33
Rugby Union
2.46
Surfing
2.23
0.50
0.75
1.00
1.25
1.50
1.75
2.00
2.25
2.50
2.75
3.00
3.25
3.27
Important: INDUSTRY STANDARD = 1.0