Our Basketball activations are skewed towards retail and automotive partnerships. These brands have benefited from a significant uplift in performance when compared to their industry average.
*Basketball has a Greenroom Index of 2.39.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Decrease in cost per click through paid media
Increase in engagement through email when using partnership content and IP