Content driven marketing strategies have proved to generate very strong results for brands within the FMCG space. They have leveraged their sporting partnerships to create content that focuses on brand affiliation and engagement, and as a result have seen a significant increase in marketing performance.
*The FMCG Industry has a Greenroom Index of 2.4.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Decrease in cost per click through paid media
Increase in content engagement via email