Energy companies have significantly out-performed industry average benchmarks when leveraging sponsorships to engage with fans. In an incredibly competitive market, they have seen much success with marketing directly to the fans, offering them partnership exclusive incentives to sign up.
*The Energy sector has a Greenroom Index of 1.55.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Higher content engagement via email
Increase in landing page conversion