In an industry that is easier to quantify than most, with the ability to offer online or in-store discounts, retail brands have the ability to generate strong partnership returns given the relatively low purchase consideration journey for their products. Many have used their sporting partnerships to build brand awareness and target specific fan segments with relevant offers.
*The Retail Industry has a Greenroom Index of 2.28>The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Increase in landing page conversion
Decrease in cost per click through paid media