Casio Edifice had a goal of increasing brand awareness globally and wanted to create an engaged database showing strong purchase intent via their F1 partnership with Scuderia Toro Rosso. Launching three campaigns over the Formula 1 season, we targeted motorsport fans and watched enthusiasts to uncover the purchasing intent and behaviours of Casio Edifice prospects. We grew a global database of over 6 figures, and provided meaningful market insights from each region we ran the campaign across.