Our Rugby Union activations are skewed towards retail, finance and automotive partnerships. Given the global nature of the sport, brands have benefit significantly from their partnerships seeing a significant uplift in performance compared to industry average.
*Rugby Union has a Greenroom Index of 2.46.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Increase in engagement through email when using partnership content and IP
Increase increase in landing page conversion rate