Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
Wanting to activate their rugby fan audience ahead of the Japan Rugby World Cup, Land Rover created a series of inspiring content pieces demonstrating how the sport transcends barriers and differences, to connect with the next generation of Rugby fans and their families. Through a user generated content competition for young fans to be picked as the Rugby Australia Junior Mascot, we saw mass engagement with the fan generated content used to amplify and promote the partnership.
Increase in database growth
Fan generated content
Fan videos to promote partnership