Through projects with both premium and economy carriers, airlines significantly outperformed the industry average benchmarks, demonstrating how loyalty to sporting organisations can be leveraged by brands in an extremely competitive market.
*The Airline Industry has a Greenroom Index of 1.49.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Increase in content engagement via email
Decrease in cost per click through paid media