Brands within the travel industry, such as hotels and tourism bodies, often have a strong association with sport due to the frequent travel requirements. These brands have the opportunity to showcase their offering when aligning with Rights Holders and teams, and have seen a significant increase in results when compared to industry benchmarks.
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*The Travel Industry has a Greenroom Index of 1.6.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Increase in landing page conversion
Increase in content engagement via email