In a heavily regulated industry, gambling companies have had to think outside the box and adapt their marketing strategies accordingly. Aligning with a sports partnership has proved to be an effective way of increasing engagement with their target audience, outperforming industry average benchmarks and returning a positive ROI.
*The Gambling Industry has a Greenroom Index of 2.12.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Decrease in cost per click through paid media
Increase in landing page conversion