Our activations involving mass participation such as fun runs and cycling events are skewed towards insurance partnerships, which have seen brands benefit significantly from their uplifts on performance vs industry average.
*Mass Participation sports have a Greenroom Index of 2.52.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Decrease in cost per click through paid media
Increase in landing page conversion