Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
With a commitment to encourage a healthy and active lifestyle, the Vitality Running World Cup gave everyone the opportunity to represent their country by registering via a smartphone or fitness device and contributing towards their country’s total. We worked together with CSM on a data driven communications strategy to build their database and gather insights on a running audience while also helping in the commercialisation of this global initiative.
Database built in 3 months
Languages across a global comp
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