Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
With a core objective to grow, enrich and communicate a database of golf fans and deliver them with relevant content, we helped TaylorMade Golf EU develop an audience of highly engaged golf fans and potential new customers, whilst also gaining core insights around online purchasing behaviour. After a hugely successful UK campaign, we are now expanding this strategy to four key European markets.
Database of golf fans built
Opted in fans
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