Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
TaylorMade was set to tee off with a new golf ball launch, looking to increase its market share in a field dominated by Callaway and Titleist. With the assistance of Greenroom Digital, an innovative and engaging data capture competition was devised to find 100 ‘Official Ball Testers’. These lucky winners would be the first to try the new TaylorMade ball in Australia and give feedback on their experience.
Unique entries with only $1,900 media spend
Of entrants shared the competition post entry
Email open rate