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Specsavers

Specsavers partnership with the ECB was focused on educating the public on the importance of eye and ear health. Greenroom were engaged to assist with this objective and developed a data and content driven activation strategy that provided English Cricket Fans with targeted and relevant communication and education during the 2018 England vs India Test Series.

2.3mil

Fans reached

10,182

Unique competition entries

6.8%

Indicated purchase intent

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