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Running World Cup

With a commitment to encourage a healthy and active lifestyle, the Vitality Running World Cup gave everyone the opportunity to represent their country by registering via a smartphone or fitness device and contributing towards their country’s total. We worked together with CSM on a data driven communications strategy to build their database and gather insights on a running audience while also helping in the commercialisation of this global initiative.

400k

Database built in 3 months

50%

Languages across a global comp

50%

Opted in to receive comms

The Greenroom Index

Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks