Turning Fans into Customers: Hisense’s Data-Driven Strategy

Opportunity

Across their sports partnerships, Hisense has had a focus on generating and cultivating first-party databases with the NRL and FIFA, as well as their customers via product registration.

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Solution

Greenroom assisted Hisense in creating and delivering campaigns across their partnership audiences, as well as building a bespoke product registration platform to capture customer data.

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Result

Throughout the partnership, Greenroom has enabled Hisense to generate a sizeable and enriched partnership audience, as well as over 30,000 customers with purchase history.

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"The team at Greenroom are always willing to go the extra mile to ensure we're as digitally sophisticated as possible. Greenroom manage our entire marketing database and segmentation, as well as data capture campaigns to extract as much value from our partnerships as possible. We feel like they're a true partner in our business.”

GIDEON LUI - Head of Marketing, Hisense Australia