A passionate team
of experts since 2011
DELIVERED GLOBALLY
captured
completed
from passionate fans
Sport as a marketing channel
Sport is marketing’s best kept secret, and we’re here to change that.
At Greenroom, we specialise in turning sports partnerships into high-performing marketing channels. While sport has traditionally driven awareness, we apply a performance lens to deliver measurable outcomes, blending the power of brand building with the precision of digital marketing.
Sport offers a unique marketing mix - it connects emotionally like brand channels and converts like performance channels. It’s one of the few platforms that delivers reach, trust, and results all in one.
We work across the entire fan journey, combining strategic partnership design, curated asset selection, and data-led activation to ensure your sponsorship not only resonates, but performs.
Our Mission
To build a new standard for sports marketing, one that delivers value for fans, returns for brands, and greater access to sport for all.
Leveraging first
party data
Your database is more than a list -
it’s a growth engine.
We help brands unlock the full potential of their first-party data by building strategies that turn passive audiences into active customers.
Our database marketing services span the entire journey - from data health audits and segmentation strategies, to automated journeys and personalised campaigns that drive real business outcomes. Whether you're nurturing loyalty, boosting conversions, or acquiring new leads, we bring together smart strategy and seamless execution to make every interaction count.
What sets us apart?
We approach data marketing with the same mindset we bring to sport - emotionally intelligent, commercially focused, and fan-first at every touchpoint.
Because in today’s world, owning the audience is only half the battle. Activating them is where the growth lives.
Services
We work with both brands and rights holders in and outside of sport
DATABASE MARKETING
Campaign design, automation, and personalised comms that turn static databases into active, revenue-driving marketing channels.
DATA ACQUISITION & ENRICHMENT
Smart, compliant strategies to grow your first-party database and enrich audience profiles - capturing the insights you need to deliver more relevant marketing.
DATABASE FOUNDATIONS
Audits and strategy development to ensure your CRM and data ecosystem is set up for scalable, compliant, and high-performance marketing.
BRAND CONSULTANCY
We provide strategic guidance across sponsorship planning, audience engagement, and digital transformation - ensuring every investment is aligned, measurable, and built for impact.
SPONSORSHIP ACTIVATION
End-to-end delivery of creative, fan-first activations that bring partnerships to life across digital and physical channels - driving awareness, engagement, and action.
FAN ENGAGEMENT
Creation of campaigns and experiences that capture attention, deepen emotional connection, and turn fans into customers.
RIGHTS HOLDER CONSULTANCY
Support for sports organisations to better package, pitch, and deliver digital commercial partnerships - underpinned by strategy and return on objective.
DIGITAL VALUATION
Analysis and benchmarking of digital assets to understand their commercial value, audience impact, and role within the broader partnership mix.
DIGITAL COMMERCIALISATION
Strategies to help brands activate and unlock new revenue streams through digital channels - including campaign development, sponsor integrations, and fan data utilisation.
