TaylorMade Campaigns Build 120k database of Engaged Golf Fans

Opportunity

TaylorMade has had a focus on generating leads, increasing their marketing database across email and social media channels.

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Solution

Greenroom assisted TaylorMade in creating and delivering data capture competitions and collaborative campaigns across their marketing audience, with an incentivised survey leading to a high survey completion rate.

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Result

Throughout the partnership, Greenroom has assisted TaylorMade in generating sizeable and enriched marketing audiences with clear marketable segments.

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"Thanks to Greenroom’s guidance, we’ve been able to capture more first party data than ever before. Their expertise has been a game-changer for our brand.”

MARK BURFORD - Senior Specialist | Brand Marketing, TaylorMade Australia