Forging Friends: TaylorMade Grows Golf Audience Nationwide

Opportunity

TaylorMade wanted to promote the launch of their all new P Series Iron’s as well as grow their TaylorMade database so they have more fans to market their products to.

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Solution

We ran a ‘Forging Friends’ campaign encouraging golfing fans to enter their details to win a new set of P Series irons for themselves and a friend. Fans were able to share with their friends once they entered, and were given extra chances of winning for completing the survey.

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Result

With a highly engaging and relevant prize, and a simple barrier to entry capturing valuable contact information, overall made this competition very attractive to golfers around the country. With over 35k entries, TaylorMade were able to grow their database and gain valuable insights on the fans golfing behaviour and preferences, allowing them to segment them for future personalised offers.

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"Thanks to Greenroom’s guidance, we’ve been able to capture more first party data than ever before. Their expertise has been a game-changer for our brand.”

MARK BURFORD - Senior Specialist | Brand Marketing, TaylorMade Australia