Steggles Trades Logo for Love in WIL Campaign

Opportunity

As the major partner of the Sydney Roosters since 2010, Steggles planned to launch their biggest activation with the Club in 2017, focusing on the Women In League round.

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Solution

The activation saw Steggles give up their front of jersey sponsorship for players to put the names of influential females in their lives.

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Result

With strong PR and club promotion, Greenroom developed the amplification strategy and a cutting edge digital platform for supporters to create their own custom jersey to share with their own influential female in their lives.