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Specsavers Engages Millions Through Cricket Activation

Specsavers reached 2.3M fans, identified eye test needs and drove bookings with personalised messaging during the cricket season.

Specsavers Engages Millions Through Cricket Activation
Client
Specsavers
Service
Partnership Activation
2.3mil+
Fans reached
10k+
Unique competition entries
7%
Indicated purchase intent

Opportunity

Specsavers wanted to use their sporting partnership with the ECB (English Cricket Board) to educate the public on the importance of eye and ear health and encourage eye check bookings.

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Solution

We developed a data and content driven activation strategy for Specsavers that provided English Cricket fans with targeted and relevant communication and education during the 2018 England vs India Test series.

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Result

Specsavers were able to reach over 2.3million cricket fans online with their ‘Win the Ultimate Experience’ competition. With over 10,000 entries they were able to find out more about them via the incentivised post entry survey - allowing them to deliver personalised communications and encourage eye health check bookings.

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