NRL increase commercial returns across the network

Opportunity

When the NRL overhauled their digital platforms to enhance the fan experience, they identified a need to provide best-practice valuations and a strategic partnership to ensure Clubs could maximise their revenue.

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Solution

Greenroom was engaged across all 16 Clubs to value and restructure existing agreements and implement an objective-first framework for sponsor strategy.

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Result

Greenroom’s comprehensive valuations strategy unlocked new assets, expanded their digital offering and enabled them to increase sponsorship revenue.

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"We have worked with Greenroom Digital since the launch of the NRL Digital network they have proven to be an invaluable partner. They were a vital part of our transition to a centralised digital network and have been instrumental in helping both the NRL and NRL clubs see increased commercial return across the network."

KENNY SCOTT - Digital Commercialisation Manager NRL