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MSC Cruises Drives 9:1 ROI in Three Months

In just 3 months, MSC Cruises accelerated bookings, cut turnaround time in half, and delivered standout 9:1 ROI.

MSC Cruises Drives 9:1 ROI in Three Months
Client
MSC Cruises
Service
Partnership Activation
9:1 ROI
Within first 3 months
13k+
Prospects identified
53%
Reduction in booking turnaround time

Opportunity

MSC Cruises were challenged in showing demonstrable ROI via their partnership with Chelsea Football Club.

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Solution

Greenroom developed a tailored data strategy to generate a new and engaged audience MSC could speak to with personalised communications. We first set about understanding what fans travel preferences were, to feed into our communication strategy.

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Result

Within 3 months of their initial investment, MSC Cruises saw significant financial returns and increased bookings online. They now have a database of strong leads that they can continue to communicate with and grow.

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