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MG hits $23M of annualised sales

Greenroom activated MG’s partnerships to build a 230K+ audience and driving real sales results

MG hits $23M of annualised sales
Client
MG Australia
Service
Partnership Activation
230k+
Database built
$23m+
Annualised sales from partnership database 2022
2.1x
More likely to buy MG when in partnership database

Opportunity

MG had a clear objective: sell vehicles via their four partnerships.

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Solution

Greenroom implemented the Partner Activation Strategy across MG’s partnerships, building a significant database of 230K+ fans and providing these fans with personalised content to nurture engagement.

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Result

Greenroom were able to demonstrate $23M of annualised sales in 2022 via a data wash between the partnership database and MG sales database.

"Greenroom has built us an engaged database of over 230,000 fans and helped us to identify, nurture and convert prospects.‍ We can track vehicle sales to this fan database and attribute a sales dollar figure to each partnership, highlighting the direct ROI." ‍
JACQUELINE GU - Sponsorship and Co-Op Manager - MG Motor

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