Hyundai Drives Sales Through World Cup Fan Engagement

Opportunity

Hyundai wanted to ensure they were generating a tangible return on investment from their FFA and A-League partnerships.

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Solution

Capitalising on the attention of a FIFA World Cup year in 2018, we implemented a data acquisition and activations strategy to build a database, engage fans with exclusive football content, and identify prospects looking to purchase a new vehicle by targeting them with Hyundai offerings tailored to their specific needs. The campaign gave fans the opportunity to win a trip to the World Cup in Russia.

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Result

We grew Hyundai’s database by 133% and successfully re-engaged over 50% of Hyundai’s previously captured audience. We identified a large pool of retail prospects from which 7.3% went on to purchase a Hyundai, exceeding the KPI by 163%
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