Hertz Turns Sponsorships Into Sales with Fan Data

Opportunity

With multiple partnerships across the AFL and NRL, Hertz needed to find an effective way to generate direct commercial results from their sponsorships. Hertz had a strong offer, but due to an ineffective activation strategy, were not converting supporters into customers.

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Solution

Greenroom implemented a revised strategy and restructured Hertz’s digital entitlements with the objective of building a database of engaged supporters. Our activations focused on data capture, to then build and develop profiles on supporters, using relevant content to communicate to the database at key times.

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Result

This updated strategy allowed Hertz to generate a better commercial result from their partnerships, and built an engaged database of fans from both the AFL and NRL to send personalised offers to.

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