Building a 37K Fan Base for Great Southern Bank

Opportunity

Great Southern Bank identified a need to improve brand awareness and consideration within their Carlton and AFL cultivated audiences, as well as convert through personalised digital sponsorship communications.

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Solution

Greenroom have developed engaging campaigns with Great Southern Bank over multiple seasons, from creating innovative platforms for competitions, data enrichment strategies to personalised partner content and product offering.

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Result

Great Southern Bank has developed an enriched database of engaged Carlton AFL/W fans which has led to not only great brand consideration growth, but also strong ROI from prospects.

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"Through our work with the team, we have developed highly engaging and sophisticated campaigns. ‍This has led to significant prospect database growth, that is now being effectively leveraged for sales outcomes."

ALICIA LLOYD - Senior Manager Sponsorship, Great Southern Bank