Casio Edifice Fuels Global Growth with F1 Fans

Opportunity

Casio Edifice had a goal of increasing brand awareness globally and wanted to create an engaged database showing strong purchase intent via their F1 partnership with Scuderia Toro Rosso.

Solution

Launching three campaigns over the Formula 1 season, we targeted motorsport fans and watched enthusiasts to uncover the purchasing intent and behaviours of Casio Edifice prospects.

Result

Through our data driven activation strategy we managed to grow an engaged global database of over 6 figures, and provided meaningful market insights from each region we ran the campaign across, including popularity of key watch features, demographics, current watch brand & brand awareness.