BP Leverages Supercars to Drive 71K Rewards Sign-Ups

Opportunity

BP wanted to leverage their Supercars sponsorship to drive signup and engagement with BP Rewards loyalty program.

‍

Solution

The BP Ultimate Performer was an end of race fan vote that acted as a data capture and prompt for BP Rewards. It was run across the Supercars season and provided over 71k sign ups to the BP Rewards program.

‍

Result

At the end of the season, our data-wash against the BP database showed 65k common members. This was used to analyse visitation and spend among BP’s Supercars fanbase.
‍

‍

"Greenroom’s ability to understand and communicate the value of our digital assets has enabled Supercars to drive increased revenue each season through digital.Greenroom Digital has been an invaluable addition to the Supercars team. They have provided exceptional support, helping to ensure the success of our partners’ campaigns."

JAMIE BLACK - General Manager Commercial, Supercars