AIA engage Spurs fans across the globe

Opportunity

AIA wanted to utilise their partnerships with the Premier League club Tottenham Hotspur to drive customer engagement and conversion.AIA wanted to utilise their partnerships with the Premier League club Tottenham Hotspur to drive customer engagement and conversion.

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Solution

We developed a long-term digital activation strategy for AIA in collaboration with CSM focusing on how to engage football fans in 18 key markets to generate leads and direct ROI.

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Result

The digital strategy included free personalised training programmes, social AR tools, integrated virtual 360 stadium tours, prize giveaways, ‘skills and drills’ content, and fitness & wellbeing tips.

"Greenroom have demonstrated how we can drive engagement, brand understanding and critically generate leads for our key markets in Asia via a constantly evolving and scalable football strategy."

Adrian New - Director, Football Initiatives, AIA