The Greenroom Index
Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
Facing strong competition from other tourist destinations, Norfolk Island Tourism had clear objectives to build brand awareness and engagement. To support the recent development of a video content series, Greenroom implemented a data driven digital amplification strategy to maximise Norfolk Island’s return on investment by aligning with a data capture campaign. We were able to attribute bookings directly to the campaign to measure the effectiveness.
Competition entries
Increase in web traffic