Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
Hyundai wanted to ensure they were generating a tangible return on investment from their FFA and A-League partnerships. Capitalising on the attention of a FIFA World Cup year in 2018, we implemented a data acquisition and activations strategy to build a database, engage fans with exclusive football content, and identify prospects looking to purchase a new vehicle by targeting them with Hyundai offerings tailored to their specific needs.
Fans reached on social
Prospects with strong purchase intent
Cars sold from partnership