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Hertz

With multiple partnerships across the AFL and NRL, Hertz needed to find an effective way to generate direct commercial results from their sponsorships. Hertz had a strong offer, but due to an ineffective activation strategy, were not converting supporters into customers. We found a new way to engage supporters to generate a better commercial result from their partnerships, while building a database of fans for both the AFL and NRL.

48%

Increase in landing page conversion

40k+

Competition entries

24%

Increase in prospect database

The Greenroom Index

Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks