Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
With an intent to grow the sport and MLB's fanbase across the continent, together with CSM Sport & Entertainment, we worked to bring regular-season baseball to Europe for the first time. With a goal of enhancing the fan experience through digital, we used data capture promotions and content driven emails featuring exclusive MLB news, offers and incentives to create an at event fan experience and build a deeper understanding of MLB fan behaviour in Europe.
Email opt in rate
Exclusive content fan emails sent
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