Our Horse Racing activations are skewed towards insurance partnerships and have seen brands benefit significantly from their uplifts on performance vs industry average through partnering with major horse racing events.
*Horse Racing has a Greenroom Index of 2.34.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Decrease in cost per click through paid media
Increase in landing page conversion