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Gambling industry through Greenroom

In a heavily regulated industry, gambling companies have had to think outside the box and adapt their marketing strategies accordingly. Aligning with a sports partnership has proved to be an effective way of increasing engagement with their target audience, outperforming industry average benchmarks and returning a positive ROI.

2.12

*The Gambling Industry has a Greenroom Index of 2.12.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.

112%

Increase in marketing performance

63%

Decrease in cost per click through paid media

54%

Increase in landing page conversion

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