Brands within the financial sector have seen a significant increase in marketing performance through sporting partnerships, using them to create awareness, educate fans and target specific segments with relevant offers. As a result they have seen, on average, an increase of 148% in marketing performance.
*The Finance Industry has a Greenroom Index of 2.48.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Decrease in cost per click through paid media
Increase in landing page conversion