Our Cricket activations are skewed towards retail partnerships across the globe. The popularity of cricket in both Australia and the UK has seen brands benefit significantly from their partnerships, with a genuine uplift in performance compared to industry average.
*Cricket has a Greenroom Index of 2.06.
The Greenroom Index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars.
Increase in marketing performance
Increase in engagement through email when using partnership content and IP
Decrease in cost per click through paid media