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Specsavers

Specsavers partnership with the ECB was focused on educating the public on the importance of eye and ear health. Greenroom were engaged to assist with this objective and developed a data and content driven activation strategy that provided English Cricket Fans with targeted and relevant communication and education during the 2018 England vs India Test Series.

2.3mil

Fans reached

6.8%

Unique competition entries

6.8%

Indicated purchase intent

The Greenroom Index

Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks