Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
With multiple partnerships across the AFL and NRL, Hertz needed to find an effective way to generate direct commercial results from their sponsorships. Hertz had a strong offer, but due to an ineffective activation strategy, were not converting supporters into customers. We found a new way to engage supporters to generate a better commercial result from their partnerships, while building a database of fans for both the AFL and NRL.
Increase in landing page conversion
Increase in prospect database