Analyse, integrate & enrich your data sources to create a single fan view
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Why Greenroom Connect?
250+
Existing integrations to accelerate centralisation of datasets, technology and create an enriched view of your audience
178%
Increase in performance from automated communication, audience segmentation and personalised content delivered in real time
19X
Stronger engagement from paid media from deeper understanding of audience and D2C targeting
Our case studies
English Premier League
AIA - Tottenham Hotspur
Development of a long-term digital activation strategy for Tottenham Hotspur's principal partner, AIA. Driven out of Asia in collaboration with CSM, the focus was how to engage football fans in 18 key…
English Premier League
AIA - Tottenham Hotspur
Development of a long-term digital activation strategy for Tottenham Hotspur's principal partner, AIA. Driven out of Asia in collaboration with CSM, the focus was how to engage football fans in 18 key markets to generate leads and direct ROI. Our strategy comprised of 3 elements - 1. 'Reach' targeting a broad football audience, 2. 'Engagement' by using Spurs content to educate the audience on AIA's message and 3. 'Coaching' by providing a virtual platform to bring professional football, nutrition and wellness to as many people in Asia as possible.
9.2mil
Fans reached each month 8.5mins
Ave time spent on AIA site 230%
Ave lead gen KPI exceeded per month English Premier League
MSC Cruises
MSC Cruises were challenged in showing demonstrable ROI via their partnership with Chelsea FC. Greenroom developed a tailored data strategy to generate a new and engaged audience MSC could speak to wi…
English Premier League
MSC Cruises
MSC Cruises were challenged in showing demonstrable ROI via their partnership with Chelsea FC. Greenroom developed a tailored data strategy to generate a new and engaged audience MSC could speak to with personalised communications. We first set about understanding what fans travel preferences were, to feed into our communication strategy. Within 3 months of their initial investment, MSC Cruises saw significant financial returns and increased bookings online. They now have a database of strong leads that they can continue to communicate with and grow.
9:1
ROI within 3 months 13,000
Prospects within 3 months 21 vs 45
Booking days turnaround Golf
TaylorMade Golf Europe
With a core objective to grow, enrich and communicate a database of golf fans and deliver them with relevant content, we helped TaylorMade Golf EU develop an audience of highly engaged golf fans and p…
Golf
TaylorMade Golf Europe
With a core objective to grow, enrich and communicate a database of golf fans and deliver them with relevant content, we helped TaylorMade Golf EU develop an audience of highly engaged golf fans and potential new customers, whilst also gaining core insights around online purchasing behaviour. After a hugely successful UK campaign, we are now expanding this strategy to four key European markets.
90,000
Database of golf fans built 70,000+
Opted in fans 1.5mil+
Exclusive TaylorMade emails sent AFL
Melbourne Football Club
Building and engaging with an audience of new fans to generate commercial returns for the 2019 AFL season, we worked with the Melbourne Football Club to build a database of new arrivals in Australia, …
AFL
Melbourne Football Club
Building and engaging with an audience of new fans to generate commercial returns for the 2019 AFL season, we worked with the Melbourne Football Club to build a database of new arrivals in Australia, students and non-AFL fans to nurture and educate them with MFC content to generate engagement with Australian Rules Football and drive commercial returns through memberships, ticket sales and merchandise. As a result their database grew year on year, with substantially higher email engagement rates and a significant increase in revenue attributed for each active fan who purchased a membership or merchandise.
