Greenroom Digital and RCKT Co, have recently teamed up in a game-changing partnership, aiming to shake up the sports marketing and digital solutions landscape in Australia. Both teams are thrilled to deliver enhanced marketing strategies tailored specifically to the sports industry.

One of the first joint campaigns Greenroom and RCKT tackled together was for BP’s partnership with Supercars, specifically around the iconic Bathurst 1000. With BP eager to boost fan engagement at this legendary event, the campaign focused on maximizing the excitement for racing fans at Mount Panorama and beyond.

To make the most of the buzz at Bathurst and drive fans to local BP stations, the campaign featured a branded marquee right at Mount Panorama, along with activity and branding across BP forecourts in the area. This all connected to a national BP consumer promotion, encouraging fans to refuel their excitement in more ways than one.

Introducing the BP Ultimate Refuel Challenge: Putting Fans in the Driver’s Seat

A key component of this campaign was the custom-built BP Refuel Game, created by Greenroom Digital’s team, especially for BP. This game lets Supercars fans show off their skills by trying to stop a refuel counter as close as possible to the target fuel load—sounds easy, but it’s harder than it looks! With a live leaderboard to keep the competition fierce, fans couldn’t resist coming back for another go to beat their best score.

Designed to spotlight BP as the “Official Fuel of the Supercars Championship,” the game tapped into BP’s hero moment in racing—refueling—while seamlessly aligning with BP’s campaign objectives. Throughout the campaign, fans could win gold, silver, or bronze prizes, including exclusive experiences, Supercars tickets, and merch.

The response? Massive. Across the weekend, the game attracted over 6,600 plays via physical activations, proving to be a fan-favourite and driving strong engagement for BP. By extending play to BP stations beyond the track, Greenroom and RCKT ensured that fans could keep the excitement going while driving to and from the event.

Check it out here: BP Ultimate Refuel Challenge 

Looking Ahead: New Value, New Experiences

The BP Refuel Game isn’t just a one-off. It’s set to become a fixture in future BP Supercars activations, both on-ground and digital. With built-in flexibility, the game can evolve and grow, offering BP a lasting tool for fan engagement as they continue to fuel the Supercars experience for fans nationwide.

“Our goal in partnering with RCKT is to deliver fresh, high-impact solutions to the sports industry, and this BP Refuel Campaign is exactly what we envisioned,” said Nick Biggin, CEO of Greenroom Digital. “It was a pleasure teaming up with the RCKT crew and BP to bring fans an interactive experience against the epic backdrop of the Great Race at Bathurst.”

Mark Raisbeck, Co-Founder of RCKT, echoed the excitement: “As always, it was great working with the Greenroom team to create a new and valuable asset for bp. The game was a key component of the activations that allowed us to seamlessly integrate our activity across multiple touchpoints and we look forward to its further integration into future plans”.

As Greenroom and RCKT’s partnership revs up, they’re set on driving even more exciting, cutting-edge fan experiences that add real value to the sports industry. Watch this space—there’s much more to come from this innovative team-up!