In partnership with CSM Sport & Entertainment, Greenroom Connect further enhances the digital and data capabilities of the global integrated marketing and brand experience agency to provide a genuine point of difference in their combined offering.

The new platform drives real-time communications through market-leading technology and accelerated data connectivity. This provides a better understanding of target audiences and the ability to automate segmentation, ensuring the right message is communicated at the right time.

Greenroom’s unique position within sports and entertainment, has always been geared towards maximising direct return on investment from partnerships, and will sit alongside the new platform with a suite of fan engagement products focused on data acquisition and deeper audience insights.

Greenroom Digital and CSM first joined forces in 2018 to develop digital and data-led strategies that activate partnerships through the sales funnel, attributing conversion-based metrics alongside standard brand awareness and engagement KPIs.

Nick Biggin, co-Founder and CEO at Greenroom Digital said, “We’ve known for some time there was a huge untapped opportunity for partnerships using data-led performance marketing. What was missing in the industry was a cost-effective platform that accelerated commercial returns for both brands and sporting organisations. Greenroom Connect closes that gap and unlocks immediate incremental commercial opportunities through a deeper understanding of the specific interests of fans. We’re delighted to be offering this new service worldwide in partnership with CSM. The fan experience is at the heart of everything we do, and we see this as a really exciting step forward to reinvigorating the global sports economy that has been hit so hard by COVID.”

CSM Group CEO Matt Vandrau commented on today’s announcement, “When we launched our partnership with Greenroom two years ago we were ahead of the sports digital marketing curve. The further expansion of our capabilities with this real-time, direct-to-consumer performance marketing platform gives us yet another unique point of difference in what we can offer both brands and rights holders.

Given the year our industry has just experienced I’m exceptionally proud to be announcing Connect now, and excited about the potential commercial impact for our clients at a time when they may most need it.”