Greenroom Digital has today announced a new groundbreaking partnership with Supercars to drive the sport’s digital commercialisation strategy, audience growth and fan engagement.

In late 2020, Supercars began an RFP process to find an expert agency partner to build a world-class digital commercial strategy. With a focus on driving unparalleled value for partners and delivering a first-class experience for fans, Greenroom Digital was appointed.

Greenroom has been the leader in the digital commercialisation, activation, and fan engagement space for nearly 10 years, working across the globe with some of the biggest brands and rights holders including the English Premier League, Formula 1, Major League Soccer and the National Rugby League.

Greenroom specialises in finding, engaging, segmenting and ultimately delivering the best experience for fans and sponsors, by harnessing the increased visibility digital channels provide.

Greenroom has extensive knowledge of the changing landscape of the sponsorship industry and will work as an extension of the Supercars team, commercialising their digital platform, executing engaging campaigns for their partners and growing and enriching the Supercars audience.

Nick Biggin, co-Founder and CEO at Greenroom Digital said: “We’re already loving working with the team at Supercars and are incredibly excited about the opportunity ahead.

“Ultimately everything we do is about empowering rights holders and brands via a strong commercial framework, to provide better experiences for fans. When fans win, sport wins and we know the Supercars guys are as committed as we are to that.”

“We’re thrilled to be working with Greenroom Digital to produce and execute our Digital Commercialisation Strategy,” said Supercars GM for Commercial, Jamie Black.

“Working with Greenroom allows us to generate more value for our Championship Partners creating tailored campaigns that are closely aligned with their objectives”.

Supercars Digital Transformation Manager Dijana Barbarich says the partnership will allow Supercars to maximise audience growth and fan engagement.

“Our partnership with Greenroom will allow us to grow and enrich the Supercars audience and continue to put our fans at the centre of everything we do,” Barbarich said.

“Greenroom will help us learn even more about our audience and their passion points which is pivotal to providing a customised fan experience.”