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Generating a 305% increase in engagement from retail offers Vs industry average.
Fiat Chrysler Australia needed to generate a tangible return on investment from their Richmond, World Surf League, Adelaide Strikers, Gold Coast SUNS and St George Illawarra Dragons partnerships, through the attribution of leads and sales.
With limited internal resources and clubs unable to deliver the services required to implement a comprehensive digital strategy, Greenroom were engaged to assist.
Greenroom evaluated and restructured the digital activations for all partnerships.
We implemented a digital strategy that underpins each partnership by aligning digital, event and match day activity with a marketing automation program to nurture leads and drive measurable results.
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