Generating a 305% increase in engagement from retail offers Vs industry average.

Greenroom provide us with an incredibly valuable service that we now can’t imagine operating in the sponsorship space without - Rachel Semmens

The Challenge

Fiat Chrysler Australia needed to generate a tangible return on investment from their Richmond, World Surf League, Adelaide Strikers, Gold Coast SUNS and St George Illawarra Dragons partnerships, through the attribution of leads and sales.

With limited internal resources and clubs unable to deliver the services required to implement a comprehensive digital strategy, Greenroom were engaged to assist.




The Solution


Greenroom evaluated and restructured the digital activations for all partnerships.

We implemented a digital strategy that underpins each partnership by aligning digital, event and match day activity with a marketing automation program to nurture leads and drive measurable results.

Greenroom have changed the way we plan, activate and measure our major partnerships and we now have real-time visibility on the performance of every campaign.

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