The Greenroom Index
Quantifying the impact partnerships deliver across key
marketing KPIs vs industry benchmarks
A few highlights from around the globe
Golf
Taylormade Golf - Global
TaylorMade were looking for an innovative and engaging campaign to connect with golf fans across the UK, Ireland and Australia. The Build Your Bag promotion gave fans the opportunity to build their dr…
Golf
Taylormade Golf - Global
TaylorMade were looking for an innovative and engaging campaign to connect with golf fans across the UK, Ireland and Australia. The Build Your Bag promotion gave fans the opportunity to build their dream TaylorMade Golf Bag for the chance to win their selection. The campaign delivered incomparable insight on what products consumers preferred, allowed TaylorMade to understand the effectiveness of their marketing, and further personalise communications to drive the captured audience through to e-commerce sites and fittings/demo days.
44,000+
Contact profiles created 22,000+
New database additions 1,000+
Social Shares English Premier League
AIA - Tottenham Hotspur
Development of a long-term digital activation strategy for Tottenham Hotspur's principal partner, AIA. Driven out of Asia in collaboration with CSM, the focus was how to engage football fans in 18 key…
English Premier League
AIA - Tottenham Hotspur
Development of a long-term digital activation strategy for Tottenham Hotspur's principal partner, AIA. Driven out of Asia in collaboration with CSM, the focus was how to engage football fans in 18 key markets to generate leads and direct ROI. Our strategy comprised of 3 elements - 1. 'Reach' targeting a broad football audience, 2. 'Engagement' by using Spurs content to educate the audience on AIA's message and 3. 'Coaching' by providing a virtual platform to bring professional football, nutrition and wellness to as many people in Asia as possible.
9.2mil
Fans reached each month 8.5mins
Ave time spent on AIA site 230%
Ave lead gen KPI exceeded per month Formula 1
Casio Edifice
Casio Edifice had a goal of increasing brand awareness globally and wanted to create an engaged database showing strong purchase intent via their F1 partnership with Scuderia Toro Rosso. Launching thr…
Formula 1
Casio Edifice
Casio Edifice had a goal of increasing brand awareness globally and wanted to create an engaged database showing strong purchase intent via their F1 partnership with Scuderia Toro Rosso. Launching three campaigns over the Formula 1 season, we targeted motorsport fans and watched enthusiasts to uncover the purchasing intent and behaviours of Casio Edifice prospects. We grew a global database of over 6 figures, and provided meaningful market insights from each region we ran the campaign across.
100k
Entries in 1 month 34mil+
Fans reached via social 4X
Higher email engagement than industry ave Baseball
MLB London Series
With an intent to grow the sport and MLB's fanbase across the continent, together with CSM Sport & Entertainment, we worked to bring regular-season baseball to Europe for the first time. With a goal o…
Baseball
MLB London Series
With an intent to grow the sport and MLB's fanbase across the continent, together with CSM Sport & Entertainment, we worked to bring regular-season baseball to Europe for the first time. With a goal of enhancing the fan experience through digital, we used data capture promotions and content driven emails featuring exclusive MLB news, offers and incentives to create an at event fan experience and build a deeper understanding of MLB fan behaviour in Europe.
73%
Email opt in rate 2.3mil
Exclusive content fan emails sent 500k+
Website page views in 1 month A-League
Hyundai
Hyundai wanted to ensure they were generating a tangible return on investment from their FFA and A-League partnerships. Capitalising on the attention of a FIFA World Cup year in 2018, we implemented a…
A-League
Hyundai
Hyundai wanted to ensure they were generating a tangible return on investment from their FFA and A-League partnerships. Capitalising on the attention of a FIFA World Cup year in 2018, we implemented a data acquisition and activations strategy to build a database, engage fans with exclusive football content, and identify prospects looking to purchase a new vehicle by targeting them with Hyundai offerings tailored to their specific needs.
1.3mil
Fans reached on social 3,000
Prospects with strong purchase intent 140+
Cars sold from partnership Golf
TaylorMade Australia
TaylorMade was set to tee off with a new golf ball launch, looking to increase its market share in a field dominated by Callaway and Titleist. With the assistance of Greenroom Digital, an innovative a…
Golf
TaylorMade Australia
TaylorMade was set to tee off with a new golf ball launch, looking to increase its market share in a field dominated by Callaway and Titleist. With the assistance of Greenroom Digital, an innovative and engaging data capture competition was devised to find 100 ‘Official Ball Testers’. These lucky winners would be the first to try the new TaylorMade ball in Australia and give feedback on their experience.
15k+
Unique entries with only $1,900 media spend 17%
Of entrants shared the competition post entry 68%
Email open rate
Load More